The Politeness Trap

When avoiding hard conversations becomes the hardest conversation

Another week, another perfectly logical behavior that makes no sense.

This one is about why being nice often isn't being helpful, and what to do instead.

Let’s get into it!

Your partner missed the deadline. Again.
Everyone knows it. No one says it.

Instead, you get: "Traffic's been crazy for everyone lately."
Or: "We're all juggling a lot right now."
Or my personal favorite: "Let's just focus on moving forward."

The psychology is simple: we think difficult conversations damage relationships.
They don't. Avoiding them does.

You're not preserving a partnership by tiptoeing around performance issues.
You're embalming it.

Because while you're being diplomatic, three things happen:

The problem gets worse
Your resentment grows
They have no idea there's an issue

So next time you catch yourself crafting the perfect gentle approach to obvious dysfunction, ask:

What would I say if this partnership actually mattered to me?
What am I protecting, the relationship, or my own discomfort?
How long can I keep solving the same problem without naming it?

The strongest partnerships aren't built on never disagreeing.
They're built on disagreeing well.


Until next time,
– Ann-Louise


If you know someone who's great at avoiding conflict and terrible at solving problems, forward this (gently).

Optional reading (if you're still with me):

The politeness trap has predictable patterns:

The deadline dance Missing commitments gets reframed as "learning opportunities" or "process improvements"

The performance pantomime Poor work quality becomes "different approaches" or "alternative perspectives"

The Accountability Shuffle Clear failures turn into "team challenges" or "communication gaps"

The Feedback Fade Direct criticism gets diluted through "constructive suggestions" until nothing actionable remains

Break the pattern:

Pick one issue you've been diplomatically dancing around. Write it down in one sentence. No cushioning. No context. Just the problem.

That's your conversation starter.

Or, if you want help framing it, try this prompt:

I need to address [specific issue] with my partner, but I've been avoiding it because [your concern]. Help me write one direct, respectful sentence that names the problem clearly without blame or cushioning.

Small shift. Real conversations. Actual progress.

Behaviorally speaking:

This pattern stems from negativity bias, our brains process negative information more intensely than positive information. Research by psychologist Roy Baumeister shows we overweight potential relationship damage from confrontation by roughly 5:1.

Add impression management theory (Erving Goffman, 1956): we perform politeness to control how others perceive us, often prioritizing our image over problem-solving. 

The result isn't relationship preservation, it's what researchers call pseudo-harmony: surface-level agreement that masks underlying dysfunction and prevents real resolution.

This newsletter was written by me, Ann-Louise Strandberg — Head of Strategic Partnerships at Reel Axis.

I write these because partnerships don’t break from lack of strategy.
They break from unspoken patterns, misread signals, and behavior no one’s calling out.
This is my way of calling that out. And occasionally, calling bullshit (constructively).

Want to connect? Find me on LinkedIn.
Want to know what Reel Axis actually does? Here’s the site.